Tesla’s New Customer Referral Program

Tesla’s New Customer Referral Program

Customer referrals have been a key part of our growth ever since we began selling Roadster in 2008. Since then, our customers’ enthusiasm for their vehicles has propelled Model 3 to become the best-selling luxury car in the U.S. and the best-selling electric vehicle in the world last year. We’ve heard from our customers that the Referral Program was one of their favorite reasons to tell their friends about Tesla, so today, we’re introducing an all-new Referral Program to give customers another way to share what they love about their cars.

While our previous Referral Program was very successful, it came with significant costs, and ending the program last year allowed us to pass those savings along to customers. We’ve since restructured the program to save the company money while also offering rewards that are super exclusive:

Now, each time a friend purchases a new Tesla using your referral code, you’ll both get 1,000 miles of free Supercharging. Each referral also gives you a chance to win a Founder’s Series Model Y monthly and a Founder’s series Roadster supercar quarterly, both signed by Elon Musk and Franz von Holzhausen. Tesla owners who already have unlimited Supercharging get two chances to win with each referral.

The continued growth and excitement we've generated have been driven largely by the passion of our current and future customers. Our goal is simply to build the best and safest cars according to U.S. government testing, so that owners will share their experiences with others and help accelerate our mission towards a sustainable future.