(Senior) Manager Strategic Marketing PN (m/f/d)

Your responsibilities:

 

• Strategic Planning and Market Development: Lead the development of the global strategic marketing plan for the parenteral nutrition portfolio in the therapeutic areas of critical care, surgery, oncology, pediatrics
• Perform market and competitor analysis and define success factors to grow the product group worldwide
• Conduct market assessments and drive continuous search and understand needs, trends, and product performance in close collaboration with all relevant Fresenius Kabi departments to identify opportunities for growth, unmet clinical needs, and potential risks in the parenteral nutrition landscape
• Develop and refine product positioning and value propositions tailored to healthcare providers, key opinion leaders (KOLs), and caregivers