Act as a key liaison between Marketing and Communications to develop and execute integrated B2B marketing and communications strategies across all relevant communication channels.
Lead storytelling initiatives and editorial media campaigns that highlight WRC’s value for sponsors, broadcasters, and industry partners, with a strong focus on innovation and sustainability.
Develop and manage thought leadership content.
Craft compelling presentations, case studies, white papers, and press materials that showcase the impact of WRC partnerships and brand collaborations.
Plan and develop social media content and social campaigns for partner communications and sustainability initiatives for B2B relevant platforms.