Marketing Communications Specialist (m/w/d)

Your Responsibilities:

 

• Support and execute integrated marketing campaigns (digital and traditional) aimed at driving awareness, engagement, and high-quality leads.
• Create compelling content (e.g. website, social media, brochures, ads, presentations, event materials) that translates technical features into clear customer value.
• Develop and manage content for our digital channels, ensuring consistent and engaging product storytelling for global and regional markets.
• Execute product launches in close collaboration with Product Managers and Business Units – from concept support to rollout across channels.
• Plan and support global tradeshows and events, including coordination of communication materials and marketing activities.
• Analyse and report on campaign performance to derive insights and suggest optimisations for future activities.
• Manage external agencies and creative partners
• Ensure brand consistency and coordinate internal approvals
• Contribute to MarCom planning, bringing in new ideas for campaigns, formats, and content initiatives.