Conceptualizing and creating editorial content for our external communication channels (with a focus on social media) that is target-group optimized (B2B/B2G), creative, and high-reach.
Setting up and managing our C-level LinkedIn presence, including community engagement.
Developing and implementing a social media strategy.
Conceptualizing, coordinating, and executing content productions (photo and video).
Close collaboration with the communications and marketing teams to develop cross-departmental content.
Monitoring and analyzing KPIs to continuously improve our digital communication strategy.
Ongoing market observation and identification of trends in digital communications.