Develop and oversee an annual media and communications strategy to strengthen Global Standard’s position as a thought leader in responsible textile production.
Play a key role in shaping and advancing Global Standard’s external narrative, ensuring consistent and impactful messaging across all channels.
Engage in proactive media outreach, identifying opportunities to enhance visibility in both digital and traditional media.
Manage day-to-day media relations, including developing responses, written statements, Q&As, social media content, arranging interviews, liaising with journalists, and tracking and measuring media coverage.