Sr. Consumer PR Manager, Germany

What you will accomplish:

 

• You will lead proactive comms campaign development and execution – you will be responsible for developing highly integrated PR programmes which support eBay’s business objectives
• Own the strategy and drive storytelling campaigns across our automotive vertical
• Be part of a cross-functional working group for vertical-specific go to market plans and deliver essential communications counsel to internal partners.
• Be a strategic thought partner to the business, demonstrating industry understanding and customer insights- be willing to challenge, test and learn.
• Manage budgets, multiple work-streams and agency teams
• Foster strong media relationships with automotive media to build eBay’s commercial and brand reputation across trade and customer stakeholder groups. 

 

What you will bring:

 

• 10 years working at a mid-senior level on recognised brands in a fast-paced, PR environment, either agency or in-house, with proven experience in the automotive sector
• We’re looking for someone who is a nimble and creative storyteller, has a penchant for cross-team collaboration, a proactive and energetic approach, impeccable judgement, presentation and communications skills
• A natural flair for news and social trends coupled with excellent news and editorial judgement and an in-depth understanding of how the media operates
• Understanding of the German automotive media landscape and established relationships
• Experienced in delivering campaigns which engage the enthusiast automotive community
• Experienced in briefing spokespeople, drafting media q&a’s, statements and releases
•  Excellent written and spoken German and English