Develop and implement our DE social editorial strategy across categories in partnership with social lead. Ensure strategy is aligned with overall business goals and more particular marketing and brand objectives and RTBs.
Develop and craft all social editorial content across platforms (Meta, TikTok, Pinterest) in close collaboration with agency partners, including social editorial influencer activations. Brief and create content to support varying levels of category needs and business objectives.
Support on delivering social native campaigns within cross-functional teams (brand/ communications etc.), including activations across big 3 (UK/DE/US).