Senior Manager Public Relations – Central Europe (m/f/d)

What you’ll be doing

• Co-creating public relations campaigns and content (i.e., press materials, digital assets for owned and corporate social media channels, thought leadership events) in partnership with local markets, Government Affairs, Medical Affairs, Market Access & Marketing that result in positive press coverage, online engagement and greater awareness among public stakeholders (i.e., patient organizations, NGOs, authorities)
• Acting as an in-house journalist by finding and promoting brand, business, clinical, patient and employer stories to public audiences
• Actively building and maintaining relationships with journalists, influencers and industry stakeholders to secure press coverage, promote engagement with social media content and build corporate brand awareness
• Serving as official company spokesperson – for the press and journalists
• Chaperoning and managing senior management interactions with media/journalists/the press
• Protecting the company’s reputation through crisis communications – this includes monitoring press and social media, providing crisis communications counsel to internal stakeholders and creating and disseminating reactive communications
• Developing and implementing PR metrics, monitoring and reporting on the effectiveness of PR / media relations campaigns
• Assessing & managing PR agency capabilities to meet the public relations needs in key Southern European markets
• Ensuring effective use of resources and ROI