Senior PR & External Communications Manager

What you'll do 

• Own PR strategy and execution across the Netherlands, Germany and the UK, adapting your approach to the maturity and media landscape of each market.
• Build and strengthen relationships with relevant technology, trade and business media across our key markets.
• Turn TOPdesk's positioning — including our approach to “AI you can trust” — into compelling media stories, thought leadership, bylines and interview opportunities.
• Support and prepare our Executive Team for interviews, panels and speaking opportunities, from messaging and talking points to preparation and follow-up.
• Lead communications around key TOPdesk moments, including events, product announcements and our evolving AI roadmap.
• Partner closely with Internal Communications so our employees understand the story we're telling externally — and why.
• Manage PR agencies and freelance partners across markets, setting clear priorities and ensuring high-quality, locally relevant execution.
• Build a meaningful approach to PR measurement, focusing on share of voice, quality of coverage, message pull-through and business relevance, rather than simply counting media mentions.
• Adapt messaging and tone to different European audiences without losing TOPdesk's global positioning.
• Help build a scalable European PR playbook as additional markets join the remit.