In this role, you will define and drive an integrated internal and external communications strategy for the Human Pharma Business Unit, fully aligned with business priorities as well as the Global Communications and Public and Governmental Affairs agendas.
You will take a leading role in maintaining, developing, and further strengthening the HPBU narrative and its positive perception, ensuring that it is embedded in the Global Corporate Affairs Strategic Agenda.
Partnering closely with Therapeutic Areas and TA Asset Leads, you will develop an integrated, cross-therapeutic-area disease awareness and product strategy. Therefore, you will ensure a consistent approach that delivers focus, impact and consistency across international brand plans.
You will build, lead, and develop a strong product communications team, leveraging agencies where required and collaborating closely with Corporate Communications, Public and Governmental Affairs, Corporate Brand Management, as well as with the R/OPU communications teams and key HPBU stakeholders.
Moreover, you will oversee BU issue management plans and procedures in line with Corporate Communications and global Boehringer crisis policies, ensuring readiness, alignment, and rapid response capabilities.
In close collaboration with Group Sustainable Development Communications, you will anchor the HPBU communication strategy to the Sustainable Development “More Health” ambitions and position the Business Unit as a key player in Sustainable Development.
Acting as trusted advisor to the business and the HP BU leadership team, you will support executive communications for key leaders in the business as part of the overall Corporate Affairs executive communications plans, including media preparation, speeches and presentations.